New Applix TM1 Customers and Partners Span the Globe

<p>Organisations Worldwide are turning to Applix’s TM1 for Award-Winning Business Intelligence and Business Performance Management Solutions</p>
<p>SYDNEY—10 MAY, 2004— Applix, Inc., a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, today announced new customers and partners from around the world, including Europe, Asia Pacific, Africa, and North America. TM1, the company’s flagship business planning platform, is quickly becoming the BI and BPM solution of choice for organisations wanting to improve their bottom lines and make better informed decisions through real-time analytics.</p>
<p>New customers include global leaders such as the pharmaceutical company Schering-Plough (through Applix partner Breakaway Technologies, Inc.) as well as banking, healthcare and cosmetics leaders. These customers and the respective Applix partner include:</p>
<p>Ainsworth Game Technology Pty
Farmers Trading Company Ltd (Cortell NZ Ltd)
Hodder Headline Australia (SPF Asia Pacific Pty Limited)
Jurlique International (SPF Asia Pacific Pty Limited)
South African Airlink (Cortell Consulting SA Ltd)</p>
<p>“Effective budgeting and forecasting is extremely difficult without the proper tools, especially during the last few years of economic upheaval,” said Tim Wright, vice president, Asia Pacific, Applix. “Companies are turning to Applix to equip them with a solution that enables them to base decisions on the most accurate, up-to-date information available. Because we empower business and financial planners with the tools in the Excel environment, they are able to quickly and easily make effective decisions.”</p>
<p>With new partners worldwide signing on to sell Applix solutions, this has expanded the company’s list of solution providers during the first quarter of 2004. Applix’s partner-centric focus provides customers with a wide selection of solutions and industry expertise from across the globe.</p>
<p>“Expanding the reach of Applix is essential to meet the needs of organisations that want to improve their decision-making through real-time business intelligence and business performance management solutions,” continued Wright. “Applix partners are experiencing a significant increase in demand for our analytics solutions, and we are marshalling our resources to fully support them in implementing our industry-leading BI software.”</p>
<p>The new partners continue to build Applix’s global presence and help deliver significant value to customers through Applix solutions. These solutions utilise Applix’s TM1 software and enable companies to more efficiently and effectively report on and analyse core operational information, complete the ongoing budgeting, planning and forecasting processes, and make more strategic business decisions based on up-to-date information on company performance and operations.</p>
<p>Applix’s New Asia Pacific Business Partner
Tantryx
Tantryx has offices in both Queensland, Australia and Ohio, USA, and provides decision support, EIS, analytics, and BI solutions in entertainment, government, pharmaceutical, manufacturing/distribution, planning, retail, telecommunications and utilities. With its proven track record and international consulting base, Tantryx specialises in unique and cost-effective solutions which leverage customer investments in OLAP technology and supporting systems. Tantryx has maintained high customer satisfaction by tailoring solutions to meet client needs and providing rapid implementation lifecycles to meet management requirements.</p>
<p>About Applix TM1
TM1 is a proven, planning platform for planning, budgeting, and forecasting solutions. Solutions built on TM1 enable customers to continuously manage and monitor the performance of their financial, operational functions, with views of past performance, the current state of the business, and opportunities for the future. TM1 scored the highest rating in goal achievement and performance in Nigel Pendse's OLAP 3 Survey[1] (www.survey.com/olap).</p>
<p>About Applix
Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions, based upon the TM1 planning platform, enable the continuous management and monitoring of performance across the financial, operational, customer and organisational functions within the enterprise. More than 1,700 customers worldwide use Applix’s adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.</p>
<p>[1] TM1 was named the best performing analytics engine in The OLAP Survey 3, November, 2003, p. 226-7. The OLAP Survey 3, the largest and most detailed survey of OLAP products to date, is a quantifiable survey of the $3.5 billion OLAP market. The Survey, conducted by Nigel Pendse and Survey.com, analyzed data from 1047 OLAP sites in 48 countries. (www.survey.com/olap)</p>
<p>©2004 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.</p>
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<p>For further information contact:
Kate Marshall / Graham Porter
Resolution Marketing Services
(612) 9431 9814 / 9810
kmarshall@resolutionmarketing.com.au / grahamp@resolutionmarketing.com.au</p>

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