Menu
Blog: VMware Hesitates at a Turning Point

Blog: VMware Hesitates at a Turning Point

VMware has a good chance to put itself in that position, building a firm future for its products and its customers in the process.

So far there are no clear signs that VMware (or, more importantly, Joe Tucci and the rest of the EMC board) have decided to do that. But I wouldna¬"t be surprised if they had something like that up their sleeves. I'd be disappointed if they didn't, in fact.

I wrote a few months ago that I thought VMware was trying to turn itself into Banyan, and I think it still has a good chance to do so. (I loved covering Banyan, by the way, not because of the arrogant aloofness of its management, but the uniquely bitter enthusiasm with which its customers supported it, even knowing it and its "superior" technology was doomed by onslaught of Novell's relentlessly effective marketing machine.)

It would be a shame to see that happen, though, considering the track record VMware has already built up, the scope of the redesign it engendered in what is considered mainstream IT and, most of all, the emotional, intellectual and financial investment its customers have made in it.

VMworld, the company's annual marketing-and-training extravaganza is at the Venetian in Las Vegas in September. Seems like a good venue from which to place a big bet on a major new direction.

Kevin Fogarty is a veteran technology journalist and analyst who has previously worked for Computerworld, Baseline, eWeek, and Illuminata.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about BanyanCitrix Systems Asia PacificEDS AustraliaEMC CorporationEmpireIBM AustraliaIlluminataLeaderLeaderMicrosoftNovellPioneerSoftricityVicinityVMware AustraliaYankee Group

Show Comments
[]