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Insuring Incentives

Insuring Incentives

Incentives and loyalty are definitely two intimately associated issues.

Rising From the Ashes

The system has offered several competitive benefits. It has led to enhanced process efficiency, data accuracy, transparency and reduced dependence on IT.

The system is now able to design, devise, model and run incentive plans on its own. This has helped the sales support team communicate effectively across channels. No manual work of calculating contest outputs is required now. Thereby avoiding incorrect payouts to the sales force. By linking the rules engine to the existing reporting application, communicating the results to the field has become an easier and efficient exercise. Post-implementation the sales support team saves 1.2 hours a day on manual compilation and communication of scheme outputs.

It also has a dedicated resource to reply to queries pertaining to MIS sent to the field. This has reduced the contest related queries by 50 to 60 percent.

Now that the project has brought in more benefits than it promised, it has infused confidence in Subramanian, "Having proven that the rules engine can work for us, we are ready to make the next big investment. Even if we have to buy a much bigger and a little more expensive rules engine we will go ahead and do that," reveals Subramanian.

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Tags softwareapplicationsBusiness Process Managementcorporate issues

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