Microsoft’s Bing Search Results Now Tracked Through Webtrends Analytics

<p>SYDNEY, Australia – 3 June, 2009 – Webtrends, a global analytics leader with world class data collection and analysis, today announced the ability to fully track and analyse search data generated from Microsoft’s new search site, called Bing. Bing is Microsoft’s most current upgrade to Live Search and is the company’s most aggressive challenge to competing search products from Google and Yahoo!. Webtrends is the first web analytics company to announce full support of Bing.</p>
<p>With Webtrends On Demand software, and available immediately, Webtrends customers are able to track specifically which traffic comes to their site from bing.com. All search engine reporting, including paid or organic search, keywords and phrases will automatically include detailed analysis of bing.com data and traffic.</p>
<p>“Once Bing.com was announced at the 2009 All Things D conference, Webtrends engineering immediately began work to ensure our customers are able to track all search results from the new engine,” said Jascha Kaykas-Wolff, vice president, marketing, Webtrends. “Our customers expect this kind of nimble, quick integration and we are proud to say that all analytics customers can analyse changes in search traffic to their site from Bing.com versus other search engines, immediately.”</p>
<p>Search has become the main tool used by people to surf the web and continues to innovate across paid and organic channels. As search services like Bing push new features to users, such as Bing’s table of contents, a navigation rail that allows users to refine their searches, changing with each individual query, customers will look toward Webtrends to provide detailed analysis of that data.</p>
<p>With insights into search engine adoption and usage of Microsoft’s Bing, Webtrends customers across its eight vertical industries will be better positioned to analyse online advertising campaigns across all search results.</p>
<p>In April 2009, Microsoft accounted for 8.2 per cent of searches in the United States, which pales in comparison to Google’s 64.2 per cent, according to ComScore. Yahoo’s share was 20.4 per cent.</p>
<p>About Webtrends Inc.
Webtrends is a trusted analytics advisor in the business of collecting, analysing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognised search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organisations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimise their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago. For more information, visit: webtrends.com</p>
<p>Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.</p>
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<p>Media Contact:</p>
<p>Tara Schwarze</p>
<p>Max Australia</p>
<p>02 9954 3492</p>
<p>tara.schwarze@maxaustralia.com.au</p>

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