AMD Demonstrates World’s First Microsoft DirectX® 11 Graphics Processor

<p><em>- AMD previews significant improvements to the digital media and gaming
experience, commits to bring DirectX 11 to market first -</em><br/>
<br/>
<strong>SYDNEY, Australia </strong>— <strong>June 4, 2009</strong> —
At a press conference yesterday in Taipei, Taiwan, AMD (NYSE: AMD) publicly
demonstrated the world’s first Microsoft DirectX® 11 graphics processor.
The series of demonstrations shed new light on the significantly improved computing
experience set to debut at the end of 2009.1 The fusion of AMD’s new ground-breaking
graphics processors with the forthcoming DirectX 11 programming interface is
set to forever change both applications and PC gaming for the better. To illustrate,
AMD showed numerous examples of faster application performance and new game
features using the world’s first true DirectX 11 graphics processor.<br/>
<br/>
• <strong>Get ready for a revolution</strong>: Games and other applications
are about to get a lot better as a result of AMD’s new graphics hardware
and DirectX 11. DirectX 11 features such as tessellation will bring consumers
higher quality, superior performing games making use of 6th generation AMD technology.
Another DirectX 11 feature, the compute shader, will enable AMD’s DirectX
11 graphics cards to help make Windows 7 run faster in a wide number of applications
and in a manner that’s completely transparent to users, for example, in
seamlessly accelerating the conversion of video for playback on portable media
players through a drag-and-drop interface.2<br/>
<br/>
• <strong>DirectX 11 done right on AMD</strong>: The development of DirectX
11 has been broadly influenced by AMD graphics technology. Each new version
of DirectX builds on the versions that came before it, and many of the capabilities
of DirectX 11 were pioneered on AMD GPUs, including DirectX 10.1, tessellation,
compute shaders, Fetch4, custom filter anti-aliasing and high-definition ambient
occlusion shading.<br/>
<br/>
• <strong>Bringing consumers DirectX 11 sooner</strong>: The preview of
the world’s first DirectX 11 graphics processor at Computex 2009 validates
AMD’s commitment to delivering leading technologies to market before anyone
else, and to continuing to foster innovation in computing.<br/>
<br/>
• <strong>Fueling developer demand</strong>: It’s not just consumers
who are excited about the prospects of DirectX 11, game developers are also
incredibly enthusiastic about taking advantage of new DirectX 11 hardware to
bring even better games to market, in large part due to AMD’s readiness
to meet their DirectX 11 needs. Many developers have indicated their commitment
to building DirectX 11 games initially on AMD’s DirectX 11 hardware, delivering
superior performance and compatibility.<br/>
<br/>
“AMD has a long track record of delivering pioneering features that have
gone on to become mainstays in the DirectX experience, and we’re doing
it again with two mature, AMD-developed technologies in DirectX 11 – tessellation
and the compute shader – both of which enable a better DirectX 11 experience
for consumers,” said Rick Bergman, Senior Vice President, AMD Products
Group. “Today, we’re previewing AMD’s DirectX 11 graphics
processor to build enthusiasm for this key technology so developers will have
games available at launch and shortly thereafter. With the benefits it delivers
to gaming, applications and Windows 7, developers are lining up to get their
hands on our hardware, and we’re confident that consumers will too.”<br/>
<br/>
<strong>Supporting Resources</strong><br/>
•<a href="#" title="http://blogs.amd.com/play/2009/06/02/why-we-should-get-excited-about-directx-11/">Blog:
AMDs Richard Huddy on excitement surrounding DirectX 11</a><br/>
•<a href="#" title="http://www.flickr.com/photos/amd_unprocessed/sets/72157619064607559/">Pictures:
TSMC's presentation to AMD of the first 40nm DirectX 11 silicon wafer</a><br/>
•<a href="#" title="http://www.youtube.com/watch?v=KvSJbbkF2zY">Video:
How AMD hardware has impacted the development of DirectX</a><br/>
•<a href="#" title="http://www.youtube.com/watch?v=ghazN5L7Ncw">Video:
Game developers discuss the benefits of DirectX 11</a><br/>
•<a href="#" title="http://www.youtube.com/index?ytsession=T2AfMsRT9e9KdOzwPyEzh8XCiantppUlnNHv9u77AKpOy5yJ-5wVfxYK0HTioTl25IGDTUTj2jKrWHapqWAIIvzbJX88ceE7aI1qZuibSL7CsbGufyBg4U_4Kk7J8YiEGS97D74wfui2xCarAUK7dvg9nWin_p5dOCNwzUs3vckoJXivw_Cuq1IJjbepIzMFafCONcuLFngVVtkrpvnuNwMufj_-xgalEwYW3ktVW_zcSiXvz2PSrsHJmITES70wdpdBR1p0p8tJaRlsljSW-JMFcdLAyMM9AdmH-Q5TMxs">Video:
AMD demonstrates tessellation on the worlds first DirectX 11 graphics processor</a><br/>
•<a href="#" title="http://www.youtube.com/watch?v=FUtzOqgsLyE">Video:
Froblins technical demonstration of tessellation and compute shader use for
artificial intelligence</a><br/>
•Follow the AMD Graphics team on Twitter at <a href="#">www.twitter.com/ATIGraphics</a><br/>
<br/>
<strong>About AMD</strong><br/>
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated
to collaborating with customers and technology partners to ignite the next generation
of computing and graphics solutions at work, home and play. For more information,
visit <a href="#">http://www.amd.com</a>.<br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au </a></p>

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