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Intergen NZ outlines Australian expansion plans

Intergen NZ outlines Australian expansion plans

IT services provider sees potential in SharePoint, customer relationship management

New Zealand-based IT services company, Intergen, has outlined a three-year expansion plan to tackle the Australian market in areas such as customer relationship management (CRM), SharePoint and Cloud services.

Intergen marketing manager, Tim Howell, told Computerworld Australia that while the company currently has five staff based in Sydney and another five in Perth, the company planned to have approximately 40 staff in the region by 2014.

"We'd be looking across the board from .NET developers through to enterprise resource planning (ERP) and SharePoint consultants," Howell said.

“Over time as we build up critical mass, I'd expect us to bring in some administration staff such as project managers."

The company may also look at hiring more sales staff.

In Perth, the company has planned to target the professional services industry with its Microsoft services, such as enterprise resource planning and CRM, and recently worked with the WA Department of Culture and Arts to develop a new website.

In Sydney, however, Howell said Intergen planned to take a different approach; rather than "boiling the ocean", the company is focused on specific verticals such as the financial services sector.

Intergen has been working with some of the big four banks on some projects, but Howell could not reveal what these projects are due to commercial sensitivity.

He added that Intergen’s entrance into the Australian market was driven by its 25 per cent year-on-year growth within New Zealand, even during the recession period of 2009.

Across the Tasman, Intergen has 290 staff based at offices in Auckland, Wellington, Christchurch and Dunedin.

"The plan, as an organisation, is that we see tremendous opportunity and in the longer term, we would like to see the Australian operations be as big as the New Zealand business,” Howell said.

“We want to be a true Australasian company.”

However, this growth strategy was dependent on the success of the Sydney and Perth offices.

Over time, Howell said the company would consider locations in Canberra and Melbourne.

"What makes us a bit different from other Microsoft service providers is that we span everything from custom development of websites, financial software, mobile through to Cloud services," he said.

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Computerworld Australia on Twitter: @ComputerworldAU

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Tags businessCustomer Relationship ManagementIntergencustomer relationship management (CRM)Tim HowellIntergen NZ

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