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Twitter for Business: Four Ways Companies Use Microblogging

Twitter for Business: Four Ways Companies Use Microblogging

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Just saw a coyote (or fox?) 2 blocks from my house. I got out of my car to say hi, but it ran away. I hope it wasn't looking for @el_gato

All of my SF friends twittering about 4.2 earthquake, 1st tweet at 9:01 PM. No way I would have found out about it so quickly w/o twitter

Evidence this style of Twittering is working to build awareness of his public persona? Hsiesh has one of the largest followings for a chief executive. As of the time this story went live, he had 11,267. He in fact follows even more people than that himself: 13,105.

So when he does mention something about his own products, it should be more palatable because he has built "social capital" — that is, he's posted enough interesting messages to warrant a following and a discussion about his products. Other stories by C.G. Lynch © 2008 CXO Media Inc.

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