The CEO believes this diversification of the company's business will stand Dodo in good stead as the rollout of the National Broadband Network continues, with the federal government's new network beginning to level the playing field for ISPs and eroding at least somewhat the competitive advantage of the larger players in the market.
Kestelman says Dodo is "busily integrating in the background" in preparation for launching an NBN offering. "When we do, as with everything Dodo does, it will be in a blaze of glory. We will definitely not hold back and we will want to get our fair share of the pie."
"For us, it's a real opportunity because of the equalisation of costs. We've worked on the idea of a wholesale market from day one for 11 years of our existence; we've been a buyer at wholesale level. Now everyone becomes a wholesale buyer... We see it as a huge plus for us without a doubt."
The company has held off on launching NBN plans while it waits for the network to achieve a scale that makes it worthwhile, Kestelman says. "That's why we have not launched prematurely, just for the sake of saying we're doing it. As the volume is now ramping out, we'll certainly be there in the very near future."
Read more: David Buckingham new iiNet boss
"I would safely say to you that you will see something from Dodo in this financial year," Kestelman says.
"We're in a position where we're very supportive and actually very excited about NBN being a big part of our business. We just need to always juggle between future potential and today's reallity. So today's reality is still 99% of the market is copper but we recognise the enormous potential that will evolve very quickly now.
"We've seen the rollout start, which is terrific, and I think that's ramping up. And we'll ramp up with it... we'll certainly be a large player in that space and I think you'll see us be as aggressive as ever, both on the offerings and price, and what it is that we're putting to the market."
Rohan Pearce is the editor of Techworld Australia and Computerworld Australia. Contact him at rohan_pearce at idg.com.au.
Follow Rohan on Twitter: @rohan_p
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.