Type your search and hit enter
Tip of the Hat: Lenovo looks to recreate Jobs magic, while Apple moves on

Tip of the Hat: Lenovo looks to recreate Jobs magic, while Apple moves on

The fruitful Jobs business playbook appears to be gathering dust at Apple, while Lenovo starts following it closely

The wildly successful playbook used by the late Steve Jobs at Apple would normally be copied and followed by other companies looking for a competitive edge.

However, veteran analyst Rob Enderle, a longtime follower of the tech industry, concludes that "almost no one -- not even Apple -- is attempting to replicate Jobs' model."

The one company obviously trying to follow much of Jobs' legacy -- specifically the passion and the product advocacy "that made Jobs so effective" -- is Lenovo. It's in the midst of a buying spree that should let the size of its product line one day match Apple's, says Enderle, president of Enderle Group.

Computerworld gives a Tip of the Hat to Enderle for a column he wrote for Datamation that explains the key parts of Jobs' business strategy, and how they've been suppressed by the Tim Cook-led Apple and embraced by Lenovo.

The Datamation column, Can Lenovo Become the Next Apple?, points to Lenove's use of actor Ashton Kutcher "to recreate the passion and the advocacy that made Jobs so effective." Kutcher is credited with co-designing a new Lenovo tablet, and can be expected, like Jobs, to be an extraordinary pitch man. Apple, meanwhile, has shifted its business playbook.

Read more about it industry in Computerworld's IT Industry Topic Center.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IT managementmobilewirelessAppleNetworkingcomputerworldIT LeadershipMobile/Wireless

More about AppleDatamationLenovoTopic

Show Comments