Optus revenue falls on the back of slowing mobile business
- 14 November, 2012 14:52
Operating revenue at Optus has dropped 4.2 per cent ($98 million) to $2.24 billion on the back of a slowdown in its mobile business for the second quarter ending 30 September 2012.
Net profit dropped 10.0 per cent to $164 million, SingTel reported today.
Total mobile revenue at the company fell 5.1 per cent to $1.43 billion due to a fall in mobile termination rates and lower sales of equipment, with a $30 million drop in equipment sales due to lower shipment volumes with the reduction of device subsidies.
While SingTel had previously indicated revenue would grow, it has now said operating revenue is expected to fall further at a “mid-single digit level”.
Job losses jump to 900
As part of its business restructure, Optus recently introduced price increases to improve its profit margins, with customers hit with a $1 to $6 price increase on most phone and broadband plans. It also slashed its number of plans from more than 30 to 12.
“We want to ensure that brands are complementary to Optus and that pricing is economically sustainable. This review is ongoing,” Russell said.
Optus let go of 350 staff in October this year, which cost the company $30 million. For the six months to 30 September, 2012, Optus cut 746 staff, 7.6 per cent of its workforce.
However, Russell told journalists Optus has now reduced its headcount by 900.
“We have found more opportunities than we originally expected in terms of efficiencies in the organisation,” he said.
Postpaid wins, prepaid losses
Optus added 132,000 new customers to its postpaid business during the quarter, including 60,000 as a result of the $230 million Vividwireless acquisition in February this year. However, it lost 100,000 prepaid customers during the quarter.
“The sustained demand for smartphones and competitive cap plans continued to increase the penetration of capped plans into the base. A total of 96 per cent of new and recontracted postpaid customers chose capped plans this quarter,” SingTel stated in its financial report.
The postpaid business now makes up 56 per cent of Optus’ customer base, a 3 per cent year-on-year increase.
“Recent results demonstrate the Australian mobile market has entered a phase in which mobile service revenues are declining as the impact of price competition is no longer compensated for by customer growth. We are refocusing our business in this new market reality,” Kevin Russell, CEO, consumer Australia, said.
“Firstly, we are prioritising profitable growth over the chase for customer numbers. Secondly, we are strengthening the focus on core Optus branded activity and thirdly we are establishing Optus as a brand that leads to a superior customer experience.”
Growing competition hampers growth
The telco is continuing to feel the heat from increased competition in the broadband market, with total on-net revenue falling 5.2 per cent (year-on-year) to $251 million due to lower ARPU as a result of an increased take-up of bundled plans.
On-net broadband revenue fell 6.5 per cent to $108 million, despite adding 8000 new on-net broadband customers. Optus now has 1 million broadband customers.
Russell said Optus currently has a “very small number” of customers on the NBN and revenue from the network is not significantly contributing to data revenue.
“That will take a little bit of time to roll out relative to the overall size of the business. It won’t have a material impact in the short-term,” he said.
Optus still has 498,000 customers on its HFC network for telephone services – unchanged from the previous quarter, with the telco signing an $800 million agreement with NBN Co in July this year for migrating its customers from the HFC network to the NBN once it is available in customers’ areas.
The telco also added 4000 new customers to its HFC network for broadband services.
Optus has heavily invested in its fixed business and wholesale market, sinking $75 million into the business in the second quarter, a year-on-year increase of 126.1 per cent, due to payments for the Optus 10 satellite.
The satellite is scheduled to be delivered in 2013 and is being built by Space Systems/Loral, the same US-based company responsible for building two Ka-band satellites for the NBN.
Optus also increased capital expenditure in its mobile business, increasing its year-on-year spend 19.7 per cent to $155 million.
Since 2009, Optus has invested a considerable amount of capital into upgrading its network – including adding 4G capabilities – spending $1.8 billion in the process. Most recently the telco invested $600 million in network upgrades over the past year, with further investment forecast.
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