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Apple iOS App Store swaps out FREE for GET

Apple appears to be saying that "GET" is much more straightforward than "FREE" when it comes to figuring out the real price of offerings on its iOS App Store.
  • Bob Brown (Network World)
  • 20 November, 2014 07:44

Apple appears to be saying that "GET" is much more straightforward than "FREE" when it comes to figuring out the real price of offerings on its iOS App Store.

The company today changed the buttons on previously designated Free apps to say "GET," perhaps an effort by Apple to avoid making "freemium" apps that include in-app purchases appear as though they are completely cost-free. The Candy Crush Soda Saga app, for example, is listed as GET on the front of the iOS App Store, but you can see in the details that the app does include the option of in-app purchases.

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Apple has settled legal cases in recent years over what complainants claimed were unclear or deceptive practices around in-app purchases, especially when they involve kids racking up big bills in 99 cent chunks.