Stories by James A. Martin

Google Analytics can provide valuable online insights for marketers and website managers. Unfortunately, GA has a bit of a learning curve. Here's a beginner's guide to the basics.

Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of beacons.

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists.

A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.

Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.

Fitbit's latest fitness band, Blaze, has a color screen and attractive, interchangeable bands and cases, but the device is missing some key features and would have been much compelling if it had advanced activity tracking features.

The New Year promises to usher in a new set of tech startups looking to capitalize on the rise of enterprise wearables, counterterrorism, finance and payments tech, and even private space exploration.

Get a gift that left you wondering, 'What were they thinking?' Here's how to turn those unwanted holiday presents and gift cards into cold hard currency.

Garmin's vivosmart HR and Fitbit's Charge HR activity trackers both monitor heart rates, and both cost $150. However, while Garmin wins the war of features, its new band has some unfortunate shortcomings.

CIO.com reviewer James A. Martin spotlights his favorite mobile apps and new gadgets from 2015, including software that helps you 'caffeinate' quickly and a tablet that lets nocturnal readers get a better night's sleep.

Amazon's 'Blue Shade' filter for its new Kindle tablets blocks blue light that can interfere with sleep. The feature works well, but tablet use at night can still cause restlessness if users don't pay attention to <em>what</em> they read, as well as <em>how</em> they read.

Looking for a reprieve from the holiday festivities? The Yahoo Video Guide and GoWatchIt apps for Android and iOS make it simple to quickly find the perfect films and TV shows on a variety of streaming and downloading services.

During this festive time of year, wine flows, cameras snap, and stories are shared. These three (free) apps are sure to help make the most of each occasion.

Apple's Smart Keyboard for iPad Pro is light, versatile and splash-resistant, but it lacks key features, and it's no match for Logitech's more affordable Create keypad.

Google recently bulked up its Calendar apps for Android and iOS, but they don't have location-based reminders or a snooze button for alerts, and they generally lag behind the competition.