The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.
Columnist Rob Enderle writes that marketing isn’t about selling stuff anymore. It’s about selling experiences. A recent trip made it clear that Tesla gets this and Mercedes does not.
What should you do if you are offered a lucrative layoff package? Columnist Rob Enderle writes that the answer is a no brainer: Take the money and run.
By using analytics wisely, columnist Rob Enderle writes, layoffs could become obsolete.
You, of course, need to know your product and how it is built to market it. However, columnist Rob Enderle writes that to do so effectively you need deep marketing skills in both the CMO’s office and with line of-business managers.
When an agency with security in its name chooses to exploit a security exposure rather than fix it, we have a problem, writes columnist Rob Enderle.
Donald Trump doesn’t believe in hard facts, writes Rob Enderle. Trump is essentially the living definition of confirmation bias, which is a company killer and will likely be the downfall of Trump.
Columnist Rob Enderle takes a look into the future, a future in which Hilary Clinton became president and Donald Trump didn’t. It all came down to analytics.
Competitive assessment takes the publicly known attributes of a product and compares it to its competition. Columnist Rob Enderle uses SWOT to compare and contrast Donald Trump and Hilary Clinton.
Columnist Rob Enderle writes that experience matters, so taking that low or no-pay internship now can pay off big time in the long run.
Columnist Rob Enderle writes that we are far more likely to use analytics badly and suggests that IT should take the reins to ensure the analytics process is as effective – and free of confirmation bias -- as possible.
Google buying Nest is a good example of why most companies should avoid acquisitions. Columnist Rob Enderle writes that you can’t buy people, and a firm without the employees who made it a success is a failure in the making.
Harassment of women in tech is a problem that Intel, Lady Gaga and others are urging top tech execs to fight. Columnist Rob Enderle writes that we have to stop tolerating this behavior in order to stop it.
Underwriters Laboratories new Cybersecurity Assurance Program (CAP) looks to certify Internet of Things products. Columnist Rob Enderle writes that these CAP certification will improve IoT security and help CIOs sleep better at night.
You’ve got your dream job, now how do you keep it? Columnist Rob Enderle shares 15 things you should know before you even start your new dream job in order to not get fired.