Human blood costs about $17.27 an ounce, silver about $34 an ounce. But both are bargains compared to the ink sold to the owners of inkjet printers, which can exceed $80 an ounce. Meanwhile, the ink used to print newspapers costs about 16 cents an ounce.
Increased sales, increased participation, increased engagement. It doesn't sound like a game, but those are some of the goals, and reported achievements, of the new field of "gamification."
<a href="http://www.networkworld.com/news/2010/010810-heartland-to-pay-up-to.html">Heartland Payment Systems</a> figured it was in pretty good shape when it took out a $30 million cyber insurance policy. Unfortunately, the credit card transaction processor was the victim of a massive data breach in early 2009 that resulted in losses estimated at $145 million. The insurance company did pay Heartland the $30 million, but the company was on the hook for the remaining $115 million.
There's been a data breach. It happened 268 times during 2006 (according to the Privacy Rights Clearinghouse). Now, it's happened to your organization. What do you do?