Links are, in many ways, the lifeblood of the Internet. They are a good thing but not when they bait you into thinking you're getting something you're not. Links, and more specifically clicking on them, may make the Internet go round, but when that stream becomes a never-ending cycle of buffoonery, scheming and outright lies on sites like Facebook it can be pretty unbearable.
LinkedIn is unbundling itself at an increasing rate as it approaches its "mobile moment" later this year when more than half of its 313 million monthly active users access the site via mobile devices. The company has released a series of mobile apps for specific use cases -- seemingly throwing everything at the wall to see what sticks.
Foursquare CEO and co-founder Dennis Crowley has long lamented the need to make users do much more than what's necessary. Foursquare has always asked a lot of its users, though, even if that's because the scope and ambition for a personally curated social discovery app requires it.
For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.
Crafting a social media policy for the workplace is as much about protecting your employees as it is about limiting your business' exposure to unwanted criticism or legal issues.
Twitter is moving away from its cost-per-engagement model for ads and putting objectives like app installs, follows and leads front and center. Campaigns on Twitter will now begin with the end goal in mind, enabling advertisers to only pay for specific actions they deem most effective in achieving that objective.
Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.
Audience is dead, says Eric Solomon, head of brand strategy at Google and YouTube. The notion of an audience in today's hyperactive, hyperlinked world just doesn't fit anymore, he tells attendees at last week's [a]list Summit.
Twitter is moving the goal posts and Wall Street likes the new numbers it sees up on the scoreboard. The company's monthly active user base grew 24 percent from the year-ago period to 271 million, but the actual reach of Twitter goes well beyond that, the social media company claims.
Sprint business customers will soon be able to purchase and bundle Google Apps for Business on their wireless bill. The nation’s third-largest carrier will also provide technical support and enterprise mobility advice to its customers as part of the new partnership.
In today's increasingly converged world, there's a tendency to pit CIOs and CMOs against one another as if they're standing in opposing corners of the ring. But that's rarely the occasion, says Altimeter Group principal analyst Brian Solis, citing new research from the firm that focuses on the state of digital transformation among companies investing in the digital customer experience.
If imitation is the sincerest form of flattery, Apple has been flattering competitors for years. The company has famously copied, redesigned and reimagined many more products and services than it has ever invented.
Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.
If you thought the shift from analog to digital was fast, just wait until mobile takes over in a social world. By year's end mobile ad spending will comprise 68 percent of Facebook's revenue and 84 percent of Twitter's, according to a whirlwind presentation of stats and trends given by eMarketer Chairman Geoff Ramsey here at ANA's Digital & Social Media Conference.
Box is starting to gain traction in one of the world's largest industries, winning more customers in advertising, digital marketing and communications. While the company is making its presence known at major events like last month's Cannes Lions International Festival of Creativity, the value proposition Box makes to companies in the advertising and marketing field are much like any other.