Collaboration is the essence of teamwork and probably the most important reason businesses build teams in the first place. Ironically, however, many companies struggle to embrace and enable collaboration among today's digital workforce?
As more businesses add gamification to their repertoire of tools, the misconception remains that awarding points or badges for existing activities should do the trick. After all, who doesn't like more points and badges?
An estimated 1,500 developers gathered last week at F8, Facebook's first conference in almost three years, to learn about the latest updates to social network's platform. The atmosphere throughout the event was that of a very grown-up and increasingly serious business.
Now that Twitter has finally made its redesigned profile page widely available, it's time to begin refreshing your profile and make the best of new features. Here are the top changes and tips you should keep in mind next time you use Twitter.
Despite all the work and investment that has gone into social media, simplicity is still elusive for many marketers and brands. Executives from Facebook and Twitter talk about the challenge to make things less complex.
The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.
Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.
Facebook's $2 billion acquisition of Oculus has given virtual reality a major boost. By delivering an altered sense of reality with a social experience Facebook could give users a more compelling reason to come back regularly.
Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.
Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.
The long-term benefits of an engaged workforce can outweigh company losses in productivity during March Madness. Here's why business leaders should see these 19 days of hoops as an opportunity.
Data brokers operate in the shadows of the Internet. Most consumers are unaware or unsure how to put restrictions of their activity. In fact, one U.S. senator called these companies and their practices 'the dark underside of American life.'
A new study from Wainhouse Research reports that viewership of live online video for business purposes is more than double that of social media. Total hours of viewership in the enterprise reached 1.12 billion hours last year and could hit 3 billion hours by 2017.
New industry research, commissioned by Twitter, Fox and the Advertising Research Foundation, reports that social activity around television is still mostly a live event as 72 percent of users who tweet about TV do so while watching a live broadcast.
In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.