CIOs: Welcome to the age of the customer
Don't look now, but your company is losing control. Your marketing brethren are already living with the challenge: Customers are now in the driver's seat.
Don't look now, but your company is losing control. Your marketing brethren are already living with the challenge: Customers are now in the driver's seat.
Forrester analyst Peter Burris says CIOs will need to work on two tracks: internal IT operations and the business systems focused on the customer experience.