Stories by Peter Burris

CIOs: Welcome to the age of the customer

Don't look now, but your company is losing control. Your marketing brethren are already living with the challenge: Customers are now in the driver's seat.

Written by Peter Burris01 April 14 00:47

CIOs: Welcome to the Age of the Customer

Forrester analyst Peter Burris says CIOs will need to work on two tracks: internal IT operations and the business systems focused on the customer experience.

Written by Peter Burris29 March 14 07:14