Stories by Sharon Goldman

With over $1.4 trillion in millennial spending power by 2020, no retailer can afford to overlook what this generation wants.

You don't need to predict the future to prepare for it. The strategies outlined here will help you keep your organization’s eye on the prize.

Confusion and resistance to EMV abounded in 2015, but 2017 brings improvements in adoption and an ongoing evolution in the implementation of EMV-capable credit card readers.

Should retailers worry about Amazon Go, the internet giant’s no-checkout-required store? The answer is both yes and no.

Consumer confidence reached new heights in 2016, technology contributed mightily to the retail and ecommerce success. Here are the top tech predictions for retail in the coming year.

Holiday sales grew substantially in 2016, and tech investments and plans are already in place for the 2017 shopping season. In the meantime, there are six important areas that CIOs need to keep top of mind.

The recent Distributed Denial of Service (DDoS) attack that infected internet of things devices should serve as a warning to retailers that are investing heavily in IoT tech this holiday season and beyond.

The world of retail may never be the same, thanks to the Internet of Things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones, stores, vehicles, wearables and more.

The world of retail may never be the same, thanks to the internet of things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones, stores, vehicles, wearables and more.

Data has seeped into every nook and cranny of the retail process, thanks to everything from mobile devices and Wi-Fi to beacons, sensors, cookies and POS terminals. The result? A nearly total data takeover of the retail landscape.

It should be clear to every IT leader in every industry that data is eating the world. The retail sector is no different. And finding the people who can mine the gold out of the vast veins of data running through the retail world is proving particularly challenging.

While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.

It’s no longer a fad. In fact, video on mobile devices is now de rigeur for consumers and brands alike – and marketers are scrambling to catch up.

While it’s not clear yet which of the many mobile payment systems currently available today will be around for the long haul, there’s no doubt that paying for goods and services with your phone will quickly replace traditional credit cards and cash.

The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing. Has technology finally evolved to deliver on that process?