While no one’s denying the power of online retail sales, shoppers aren’t giving up physical stores anytime soon. Here’s how technology’s leveraging the best of both worlds and why success lies with the sales associate.
Stories by Sharon Goldman
As online shopping begins to overtake in-store spending, customer demand for a seamless, predictable shopping experience means there’s more at stake for the retail CIO than ever before.
Sure, it might be a nice perk to give your customers free in-store Wi-Fi access while they’re shopping. But there are a number of ways Wi-Fi can connect to your bottom line, too.
More than a month after the October 1 deadline, some reports estimate that only a third of merchants have migrated to EMV-capable credit card readers. At the same time, larger retailers say the new standard doesn’t go far enough.
Mobile technology should be a perfect way for stores to enhance the in-store shopping experience for their customers, but far too often it’s clunky and frustrating. Here are six ways to improve the retail app experience.
From tech-enabled associates to same-day fulfillment to personalization, retailers have had a lot of valuable tech takeaways this year.
You may not think of your local department store as a hub of innovation. But technology drives almost every step of the retail experience. Here are five ways some companies are tapping emerging to provide ever more value to their customers.
Retail sales are predicted to hit new highs this holiday season. But staying on top of technology issues might mean the difference between success or failure when it comes to competing for those shopping dollars. Here are a handful of ways to ensure retailers are ready.
Retail brands and stores have challenges most other business never have to deal with, not least of which is a massively diverse customer base with fickle tastes and a penchant for ‘I want it now’ consumerism. Here’s how one company is using the cloud to stay a step ahead of its demanding clientele.
In the highly charged atmosphere of retail, CMOs are always looking for the next shiny new thing. But aligning more closely with the CIO may be the key to meeting the demands of today’s demanding consumers.
When Home Depot and Target experienced large-scale security breaches on payment systems in 2014, it hit those top retailers hard: Criminals stole millions of consumers' debit and credit card data; the companies lost hundreds of millions of dollars in fines and lost sales; and their brand reputations suffered.