Following CMO and CIO's event on Engineering the New Customer Experience, we speak with IBM's vice-president of marketing and communication, Glen Thomas, on what CMOs need to consider when building better customer engagement, and the IT/marketing relationship
Stories by CMO staff
Following CMO's first event, Reengineering the new Customer Experience, we speak with panel sponsor, Sitecore, about the challenges of being customer centric.
Leading Australian CMOs and CIOs joined CMO and CIO magazines and ADMA for our first joint roundtable to discuss the issues around becoming a customer-centric organisation in Sydney on 22 May. The event was sponsored by Adobe.
The role of chief digital officer (CDO) is set to invade Australian organisations and could well be at the expense of the CIO, a new report claims.