Stories by Minda Zetlin

When Not to Invest in Tech

Sometimes not adopting a hot new technology is the wisest business decision a CFO can make

Written by Minda Zetlin27 Aug. 12 10:33

Why marketing goes rogue IT

Hint: They want it done fast, and vendors are knocking on their door. Help them resist the temptations.

Written by Minda Zetlin08 June 12 15:11

Six ways CIOs can make peace with CMOs

There's a natural tension between IT and marketing. But these days the CIO and CMO need to collaborate and focus on what's best for the customer.

Written by Minda Zetlin08 June 12 13:57

Is Your Outsourcer Agile Enough

About four years ago, Medidata Solutions decided to switch from its traditional "waterfall" method of software development to an agile methodology. Medidata provides clinical testing solutions in a software-as-a-service model. "We made the change for all the usual reasons," says Andrew Newbigging, senior vice president of research and development. "We wanted to be more responsive to customer needs." At the same time, Medidata's IT leaders explored the possibility of outsourcing some of the company's software development. Though that might have made sense in the traditional waterfall world, they concluded that it was the wrong way to do agile.

Written by Minda Zetlin12 March 12 21:07

Should CIOs have a foreign policy?

In July 2005, a series of suicide bomb attacks in London's transit system killed 56 people and threw the city into a state of confusion. The U.S.-based CEO of a multinational financial company with offices in London posed what to him seemed a simple and essential question: "Are all our people OK?"

Written by Minda Zetlin19 July 11 02:00
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