In exchange for discounts from their favorite companies, people will like corporate Facebook pages, fill out surveys and join mailing lists. But power companies have to get their customers to do more than that.
Stories by Lauren Brousell
The newest buzzword in IT is digital enterprise – a company with all-digital customer interactions, processes, jobs and information that's fast and easy to access. A panel of CIOs and a CMO at the recent CIO Perspectives Chicago event to talk about how companies are becoming fully digital and addressing the challenges associated with it.
To make the jump from IT to a corporate board, CIOs have to change their thinking. Their mission is no longer all about IT projects, ROI or uptime. It's also about educating boards of directors about IT risk, competitors and digital disruption. At CIO Perspectives Chicago last week, Adam Hartung, a member of National Association of Corporate Directors and managing partner of Spark Partners, offered some tips to CIOs on how to get on a board and how to bring value to the discussions once they get there.
The job of an investor relations (IR) professional is all about the next meeting. Whether the meeting is with a potential investor or an analyst or someone at a conference, it's up to IR pros to stay informed about market fluctuations and news so they can compete for capital and investors.
CIOs and venture capitalists (VCs) sit at different ends of the technology implementation spectrum: VCs are the initial investors and vendor catalysts. CIOs are the buyers when a technology or concept becomes productized. The two groups often come together, however, to discuss possible deals, explore technology trends and seek each other's expertise.
The social bulletin board can produce consumer buzz and website traffic, but needs better analytics for businesses.
Everyone is obsessed with millennials -- hiring them, managing them, understanding them. But what to do millennials think about how they are perceived? Staff writer Lauren Brousell (a member of Gen Y herself) recently moderated a panel packed with millennials at CIO Perspectives and sets the record straight.
"Don't boil the ocean," was the advice David Thompson, CIO of Western Union, offered at CIO Perspectives San Francisco this week. "If you wait three years to deliver value, the business will lose interest."
Chico's, a women's clothing retailer, is adding in-store 'tech tables' and a digital magazine to flesh out its omnichannel strategy .
The leading minds in sports convened in Boston last week at the annual MIT Sloan Sports Analytics Conference to share ideas about how big data will be a game-changer for fans, players, coaches, officials and front-office personnel.
BLE -- which Apple calls iBeacon -- could be used for smart homes, retail geofencing and mobile payments, if privacy and security issues are addressed.
NFL CIO Michelle McKenna-Doyle talks about plans to encourage NFL teams to deploy Wi-Fi and analytics engines in their stadiums. The goal is to improve the in-stadium experience, to allow fans the ability to use their mobile devices to consume more football content and share the experience.
TradeMonster uses a hybrid HTML5 approach to develop a mobile app that closely resembles the company's Web trading platform.
The coffee-and-doughnuts chain operates in 60 countries, so it uses a threat-assessment tool to keep employees safe during international conflicts.
Much of the talk surrounding Google Glass has focused on its consumer appeal. However, the device does have enterprise potential. CIOs should consider developing applications such as providing diagnostic advice to field service workers and mobile coupons to retail customers.