Stories by Lauren Brousell

Staples Lab Delivers Omnichannel Apps

The $24 billion office-supply company is relying on its new Velocity Lab to develop innovative retail technologies.

Written by Lauren Brousell30 Sept. 13 12:54

5 Things You Need to Know About Geofencing

This location-based mobile service lets marketers send messages to smartphone users when they enter a defined geographic area, such as a shopping mall.

Written by Lauren Brousell28 Aug. 13 12:50

Students Learn to Win With Gamification

As 30-somethings go back to college to earn a first or a new degree, they sometimes need a bit of a confidence boost to re-engage with learning. At Kaplan University, students are rewarded with badges and higher rankings on leaderboards as they master skills and accomplish goals.

Written by Lauren Brousell08 Aug. 13 13:51

5 key benefits gamification brings to your business

The term 'gamification' may be new, but the concept has been around for some time - just think credit card rewards programs. Despite the buzz and proven results, many companies are still not sure about using gamification. Here are five key reasons why your business should be gamifying.

Written by Lauren Brousell21 June 13 13:16

5 reasons to build an enterprise mobile app store

IT departments can keep employees from using malware-infested mobile apps by creating an internal store of company-approved apps. The store can also collect feedback from users about their preferences.

Written by Lauren Brousell30 April 13 19:38

3 Tips to Help CIOs Adjust to a New CEO

An executive adviser urges CIOs not to be passive in developing a relationship with the new CEO. Speak up about opportunities for business growth and communicate the business impact of the IT function.

Written by Lauren Brousell30 April 13 18:50

5 ways to avoid mobile app development failure

Businesses are moving fast to address the demand for both employee- and customer-facing mobile apps. However, there is a danger in rushing. Here are five ways to avoid pushing out a mobile app too soon.

Written by Lauren Brousell19 March 13 16:29

IT Department Reorgs Are on the Horizon

An IDG Enterprise study finds that most IT departments are centralized, but the federated model is gaining momentum as CIOs reorient their staffs to focus on business needs

Written by Lauren Brousell26 Feb. 13 14:53