Google Cloud acquires video software company Anvato
Google has acquired Anvato, the developer of a video software platform, to shore up its cloud offering in the area of video delivery.
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What the hell is the difference between ad tech and marketing tech?
Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.