ADMA - News, Features, and Slideshows

News about ADMA
  • Business leaders need to own digital strategies

    Digital strategies aimed at improving customer experience must be entrenched inside organisations and owned by the leadership team if they are to be effective.

    Written by Byron Connolly29 May 14 09:35
  • Comms Alliance expresses concerns with mandatory data breach notification

    The Communications Alliance has joined the Association for Data-driven Marketing and Advertising (ADMA) in criticising the federal government’s proposed mandatory data breach notification law, saying that the legislation will come at a cost to industry and that there was not enough consultation.

    Written by Hamish Barwick20 June 13 12:29
  • Mixed reaction to improved privacy protection

    There has been a mixed reaction from the ICT industry to amendments to the Privacy Act with some organisations welcoming the changes while others say more work needs to done on privacy issues.

    Written by Hamish Barwick30 Nov. 12 11:56