Coles caught out on home grown claims
Supermarket giant Coles has been fined $61,200 for selling imported fruit that it advertised as Australian-grown.
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Google’s new Chrome billboard ads: Fast thinking on a slow medium
Google has stepped up its "Chrome browser is fast" marketing campaign with a new direction – plain old printed billboards hoisted around Sydney train stations.
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Google takes enterprise promotion campaign global
Google, not known for using conventional marketing to promote its wares, has nonetheless found that such an approach is effective for its enterprise products and will roll out internationally a campaign it launched in the US in August.
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Yahoo will shell out $US100M to promote its brand and products
Yahoo will spend more than US$100 million over the next 15 months to aggressively promote its brand and products globally, the company's CEO, Carol Bartz, said on Tuesday.