CIOs and CMOs: Feuding in the C-Suite
Survey finds that CIOs and marketing chiefs don't see eye-to-eye on much at all.
Survey finds that CIOs and marketing chiefs don't see eye-to-eye on much at all.
One of the most overused terms I've heard in the past few years as CEO of an IT consulting and staffing firm has to be the word "alignment." Think about it. How many times have you heard phrases like, "IT must learn to align with the business" or that "smart CIOs know that in order to succeed, IT must align with the business"?
In my recent visits with CIOs and executives in the IT vendor community, I keep noticing how we're still "so close, yet so far away" from one another.
CIOs are famous for their generic, canned and oftentimes boring remarks on anything from ERP and clould computing, to vendor relations and social media technologies.