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  • CMOs and CIOs: Can this relationship be saved?

    A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report.

    Written by Thomas Wailgum05 Oct. 10 03:21
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