3 Ways CIOs Work With Sales to Create Innovative Solutions
How IT leaders are recruiting ideas, building trust and embracing lessons learned when building tools sales teams want to use.
How IT leaders are recruiting ideas, building trust and embracing lessons learned when building tools sales teams want to use.
Information security is often seen as more trouble and cost than it's worth. Until it fails. How can CIOs truly make it part of enterprise risk management?
A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report.