Google slams Apple over iPhone ad ban
Google today attacked Apple's apparent decision to ban some third-party ad networks from collecting ad performance data on the iPhone and iPad.
Google today attacked Apple's apparent decision to ban some third-party ad networks from collecting ad performance data on the iPhone and iPad.
After intense scrutiny to ensure the acquisition won't make Google a de facto monopoly in mobile advertising, Google's purchase of AdMob got the regulatory green light and was finalized this past week. The upcoming launch of Apple iAds played a fundamental role in helping Google clear the antitrust hurdle, and now the two platforms will go head to head for the nascent mobile ad market.
The early returns are rolling in on Apple's iAd mobile advertising platform, and so far the results seem mixed.