The Takeaway: With iOS 9 and El Capitan, Apple embraces hardware compatibility
Rolling out a new operating system -- whether for the desktop or mobile devices -- can be dicey. Flashy new features often mean that old hardware gets left behind.
Rolling out a new operating system -- whether for the desktop or mobile devices -- can be dicey. Flashy new features often mean that old hardware gets left behind.
This morning, IBM and Apple announced the availability of the first set of 10 IBM Mobile First for iOS apps for iPhones and iPads. The partnership between enterprise heavy IBM and consumer king Apple was announced in July. Their first set of apps is designed for use in industries including telecommunications, transportation, financial services, retail and airlines and government.
New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.
Apple is taking a fresh stab at content curation and aggregation with a native mobile app that it will release as part of iOS 9 this fall. The Apple News app will combine and curate articles from more than 50 publications at launch, and it is sure to create another rift between those who create online media, advertisers and the many companies that want to deliver it to online readers.