AdEffective targets 250m display ad serves
AdEffective (ASX:ABN) expects growth in usage of its Footar platform to help it reach its goal of having equal online search/display ad revenue by Q2
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AdEffective eyes display ad market
AdEffective (ASX:ABN) will collaborate with Rubicon for its Footar platform has it seeks to gain a foothold in the online display advertising market
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AdEffective to form JV with US-based Affinity
Online advertising company AdEffective (ASX:ABN) will combine its Footar ad platform with Affinity's InFooter platform through a new joint venture
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AdEffective narrows focus, to sell assets
AdEffective (ASX:ABN) plans to stop development and marketing of its Yieldom platform and divest three web assets as it shifts its focus to its more promising search ad units