When Your CRM System Passes 1 Million Records
There isn't a sales force in the world that says it has enough Leads. And you won't find many marketing VPs who want to do fewer campaigns. So there's a never-ending stream of new leads, prospect interactions, and conversations to be stored in the CRM system. At companies in consumer markets, open source software, and other categories it's not unusual to find a million leads or more. But that's just the beginning: if you're using the latest marketing automation system, every e-mail, web download, and prospect response is recorded in the CRM system. And if you have a large call center, every call and e-mail exchange should be recorded well.