Company sued by Google had a profitable year
Pacific WebWorks has had a very profitable year despite a raft of complaints from its customers, a class action suit filed against it in Illinois and now a civil suit from Google filed on Monday.
brand protection - News, Features, and Slideshows
News about brand protection
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Google sues over work-at-home schemes
Google filed a lawsuit Monday against a U.S. company it alleges runs work-at-home scams that unnecessarily charge people's credit cards and spoof Google's brand name.
Features about brand protection
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Social media takes toll on organisational reputation: survey
The reputations of organisations are taking a beating in social media, with consumers going so far as to boycott companies based on comments made on sites such as Facebook and Twitter, a new survey has found.
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Brand Protection: The Expanding CSO Portfolio
Pizza isn't typically a topic of conversation in company meetings at Caterpillar, the world's largest maker of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. But a recent unfortunate incident involving Domino's Pizza had a special team tasked with protecting Caterpillar's brand integrity taking notes and buzzing about how quickly a simple video can suddenly drag a massive corporate name through the mud.