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Buddy Media - News, Features, and Slideshows

News about Buddy Media
  • Gartner: Worldwide CRM revenue grew 12.5 per cent in 2012

    Global CRM (customer relationship management) revenue grew 12.5 percent last year to US$18 billion, a rate three times that of all enterprise software segments on average, as companies look to acquire more business and serve existing customers better, according to a new Gartner report.

    Written by Chris Kanaracus29 April 13 17:52
  • Salesforce.com launches Social.com advertising platform

    Salesforce.com is taking steps to combine its acquisitions in social media monitoring and social advertising with its core CRM (customer relationship management) software through a new product called Social.com.

    Written by Chris Kanaracus23 April 13 12:06
  • Salesforce.com boosts social analytics options in strike at Oracle

    Salesforce.com said Friday that it has significantly expanded the social analytics options available to customers who use its Marketing Cloud, in its latest move in an ongoing arms race with Oracle to offer businesses the best tools for mining the social Web.

    Written by Chris Kanaracus19 Oct. 12 13:20
Features about Buddy Media
  • Marketo IPO may spark suitors, including Salesforce.com

    Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.

    Written by Chris Kanaracus03 April 13 18:19