business intelligence - News, Features, and Slideshows

Features

  • How analytics helped Ford turn its fortunes

    Big data and analytics permeate virtually every move Ford makes, from forecasting the worldwide price of commodities to figuring out what exactly consumers want, what it will build, where it should source parts and how to power its lineup of vehicles.

    Written by Julia King02 Dec. 13 11:33
  • How to extract custom data from Google Analytics

    Not happy with the Google Analytics interface? We show you how to use a programming language like R to bypass Google Analytics and retrieve the data you want.

    Written by Sharon Machlis25 Nov. 13 11:36
  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud21 Nov. 13 18:32
  • Big data blues: The dangers of data mining

    Companies are taking matters into their own hands with internal controls, open privacy policies, ethical codes and greater candor over how they're collecting and parsing personal data. But many wonder whether it's enough to allay consumers' fears as techniques for manipulating data multiply.

    Written by Cindy Waxer04 Nov. 13 10:05
  • Predictive policing gets personal

    Some localities are shying away from predicting who will commit a crime, even though the technology exists, in favor of when and where.

    Written by Robert L. Mitchell24 Oct. 13 10:31
  • Who's Training the Next Generation of Data Scientists?

    A projected shortage of qualified data scientists could leave U.S. businesses unable to tap the value of big data. To help meet that demand, the University of California at Berkeley has developed a master's degree program to train new data scientists.

    Written by Sharon Florentine02 Oct. 13 13:19
  • 3 Lessons CMOs Take Away From IT's Flawed Approach to Big Data

    There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them.

    Written by Thor Olavsrud03 Sept. 13 13:49
  • How Social Analytics Can Improve Enterprise IT Efficiency

    VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.

    Written by Sharon Florentine30 Aug. 13 17:13
  • Marketers See Value in Big Data Analytics, But Face Hurdles

    Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.

    Written by Thor Olavsrud09 Aug. 13 17:10
  • Bacardi Focuses IT on Selling More Spirits

    The CIO of the largest privately held spirits company in the world stays close to customers and recently deployed an iPad app that explains the rich history of its brands.

    Written by Caroline Basyn30 July 13 12:58
  • 12 predictive analytics screw-ups

    Data mining experts share stories of failure from the trenches and lessons learned.

    Written by Robert L. Mitchell24 July 13 11:52
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