The customer experience algorithm
All companies are on a journey to transform their customer experience and taking various approaches to this, but what are the basic elements of this equation?
chief marketing officer - News, Features, and Slideshows
News about chief marketing officer
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CIO New Year’s resolutions for 2016
2016 will be the year CIOs will influence, acquire and reshape capabilities beyond the core IT agenda and be expected to behave as more ambitious change leaders.
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Too many tech fish in the c-suite: Embracing new roles that overlap with IT
Research shows relatively few CIOs are equipped for the demands of a digital world, leading to the introduction of roles like the CMO, CDO and CINO to better take advantage of digital trends. So how can CIOs continue to embrace the expansion of the c-suite into what has always been their domain?
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Who’s eating your lunch?
Don't be the 'bad cop' on innovation. Work with the business to create and deliver agile digital solutions as quickly as possible.
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CIO Australia publisher launches CMO
IDG Communications, publisher of CIO Australia, Computerworld Australia and Techworld Australia has launched a new brand targeting C-level marketing executives.