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chief marketing officer - News, Features, and Slideshows

News about chief marketing officer
  • ​The customer experience algorithm

    All companies are on a journey to transform their customer experience and taking various approaches to this, but what are the basic elements of this equation?

    Written by David Gee02 Feb. 16 10:38
  • ​CIO New Year’s resolutions for 2016

    2016 will be the year CIOs will influence, acquire and reshape capabilities beyond the core IT agenda and be expected to behave as more ambitious change leaders.

    Written by Byron Connolly12 Jan. 16 16:29
  • Too many tech fish in the c-suite: Embracing new roles that overlap with IT

    Research shows relatively few CIOs are equipped for the demands of a digital world, leading to the introduction of roles like the CMO, CDO and CINO to better take advantage of digital trends. So how can CIOs continue to embrace the expansion of the c-suite into what has always been their domain?

    Written by Bonnie Gardiner03 Aug. 15 10:35
  • Who’s eating your lunch?

    Don't be the 'bad cop' on innovation. Work with the business to create and deliver agile digital solutions as quickly as possible.

    Written by David Gee16 Sept. 14 09:35
  • CIO Australia publisher launches CMO

    IDG Communications, publisher of CIO Australia, Computerworld Australia and Techworld Australia has launched a new brand targeting C-level marketing executives.

    Written by CIO Staff24 April 13 15:50