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CMO/CIO relationship - News, Features, and Slideshows

CMO/CIO relationship in pictures

News about CMO/CIO relationship
  • In pictures: CMOs, CIOs and their role in customer experience

    High profile IT and marketing leaders joined CMO and CIO magazines along with KPMG for our latest Sydney roundtable exploring how to connect the enterprise to become customer-led. Here are pictorial highlights from the event

    Written by CMO staff29 Nov. 19 16:25
  • In pictures: Executive Connections Sydney tackles customer-led transformation

    More than 130 marketing and technology leaders joined ​CMO and CIO magazines and ADMA for the 2018 Executive Connections breakfast event in Sydney to discuss the shift from digital to customer-led transformation. here are pictorial highlights from the session.

    Written by CMO staff19 March 18 08:13
  • In pictures: CMO/CIO/ADMA Executive Connections breakfast in Sydney

    more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.

    Written by CMO staff03 March 17 13:56
Features about CMO/CIO relationship
  • CIOs and CMOs must partner on 'insight teams'

    Arms flailing in an ocean of customer data, panicky marketers need the CIO to throw them a life line. That is, they need to know what to do with the data.

    Written by Tom Kaneshige30 April 15 04:23
  • The CIO and CMO Perspective on Big Data

    The lines between IT and marketing are blurring in the age of digital marketing. For that reason, it's more important than ever that CIOs and CMO communicate consistently and effectively. To examine this evolving relationship as it pertains to big data in particular, CIO.com partnered with CMO.com to produce this report.

    Written by Stephanie Overby06 Aug. 14 02:47
  • Apple's History Offers Insight Into CMO-CIO Relationship

    Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your competition is going to win.'

    Written by Tom Kaneshige30 May 14 04:27