High profile IT and marketing leaders joined CMO and CIO magazines along with KPMG for our latest Sydney roundtable exploring how to connect the enterprise to become customer-led. Here are pictorial highlights from the event
CIOs must pursue business metrics, not IT metrics, and join forces with their marketing colleagues if they have a hope of facilitating the speed of customer change required across modern organisations today.
More than 130 marketing and technology leaders joined CMO and CIO magazines and ADMA for the 2018 Executive Connections breakfast event in Sydney to discuss the shift from digital to customer-led transformation. here are pictorial highlights from the session.
more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.
The CIO/CMO working dynamic is becoming more positive, with half of marketing and IT teams now describing their relationship as “collaborative” or “awesome”.
CMO and CIO magazines in partnership with ADMA held the latest Executive Connections series event in Melbourne on 3 March to discuss how organisations can shift from digital disruption to customer-led innovation. Here are pictorial highlights from the day.
CIOs shouldn’t just provide IT services to their CMO colleagues, they should also strive to be emerging technology advisers and custodians of data strategy and integrity, one marketing chief claims.
Mastering digital transformation was the name of the game at the latest iteration of Executive Connections, a CMO, CIO and ADMA event aimed at bringing marketing and IT leaders together to debate key issues influencing both functions. Here are pictorial highlights from the event.
CMO and CIO magazines in partnership with ADMA brought together marketing and IT leaders from an array of Australian organisations in Melbourne on 24 February to discuss what role the two sides have in improving digital agility. Here are pictorial highlights from the lunch, held at Vue Du Monde.
Suncorp and Helloworld see their digital strategies as critical to survival in an increasingly data-driven world, according to executives from each company.
CMOs and CIOs are increasingly turning to the emerging role of chief experience officer to foster greater collaboration and integration between marketing and technology.
The CIO and CMO must align their teams and strategies to achieve business success, according to marketers and IT officials.
Forrester founder and CEO George Colony touted the shift from IT to business technology and urged CIOs to get closer to their marketing colleagues in the age of the customer.
CMOs and CIOs should form a joint ‘mobile council’ and pool their development efforts if they want to effectively tackle their customer’s mobile needs, according to one industry expert.
Over the past three years, the buzz around big data has continued to grow. While some dismiss it as so much hype, businesses around the world are taking notice: In its recently released 5th annual Digital IQ Survey, consulting firm PwC found 62 per cent of respondents believe big data can give them a competitive advantage.