Mortgage Choice embarks on CRM consolidation
Residential mortgage broker, Mortgage Choice, is in the middle of a Microsoft Dynamics customer relationship management (CRM) rollout which will replace three separate CRM systems.
Residential mortgage broker, Mortgage Choice, is in the middle of a Microsoft Dynamics customer relationship management (CRM) rollout which will replace three separate CRM systems.
A smart person once said, 'As long as you're asking the wrong questions, it doesn't matter what answers you come up with.' When it comes to making the business case for CRM, the CFO is likely to ask too many of the wrong questions.