CRM on the Cheap: Five Strategies That Really Work
Your company has acknowledged that the business needs a new CRM system. But the CFO is nervous about the costs, and starts to suggest strategies that could lower costs-or doom your project to fail . Now's the time to keep your eye on the business goals as you make choices. For instance, how important are your company's procurement issues versus project management? What are the policies and business process improvements that will fundamentally change the economics of your CRM system?