customer behavior - News, Features, and Slideshows

News

  • 5 Ways to Track In-Store Customer Behavior

    There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.

    Written by John Brandon31 July 13 13:42
  • Harvey Norman targets online customers

    Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.

    Written by Adam Bender12 Nov. 12 13:50
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