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News

• Woolworths digs deeper into data analytics

  Woolworths Group is deploying advanced data and visual analytics across multiple group businesses covering functions including merchandising, finance, supply chain, store operations and people operations.

• RPA helps workers have more human interaction: study

  Robotic process automation (RPA) helps employees engage in richer interactions with coworkers, perform work that requires more brain power, and make fewer mistakes, according to UiPath CMO Bobby Patrick.

• Franken presses Ford on location data collection practices

  A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.

• Get ready for the 'Internet of customers,' Salesforce.com CEO Benioff says

  Much has been made about the "Internet of things," but behind every device is a customer, and companies that fail to recognize this do so at their own peril, according to Salesforce.com CEO Marc Benioff.

• Why digital natives are changing the face of customer delivery

  Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.

• CMOs and CIOs should join forces to win the mobile customer battle

  CMOs and CIOs should form a joint ‘mobile council’ and pool their development efforts if they want to effectively tackle their customer’s mobile needs, according to one industry expert.

• Big data opens up big returns and not just in marketing: report

  Many companies are ramping up their big data initiatives in areas like sales, marketing, customer service and R&D and claiming returns of at least 25 per cent.

• Five big ideas to profit from analytics and Big Data

  I believe making smart, fact-based decisions is absolutely essential to customer-centric leadership. I'm sure many of you reading this will say to yourselves, ‘We're already doing that’. Sorry, but you're probably not.