7-Eleven takes a big gulp of customer data
The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons .
customer loyalty programs - News, Features, and Slideshows
Whitepapers about customer loyalty programs
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Hot Topic: customer loyalty success in less than a year
Hot Topic, a large mall and web-based specialty retailer needed to reward and communicate with their customers. This report looks at how they launch a customer loyalty program that helped them gain insights, interests, habits, trends, buying behaviour and exceeded all expectations.