Customer Relationship Management - News, Features, and Slideshows

News

  • Oracle buys Blue Kai, gains massive consumer data mart

    Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed.

    Written by Chris Kanaracus24 Feb. 14 14:26
  • Salesforce.com courts Microsoft .NET developers with new tools

    Salesforce.com has announced a new set of tools aimed at Microsoft .NET developers, in a move that acknowledges customers' existing investment in .NET and which could help expand the size of Salesforce.com's developer community.

    Written by Chris Kanaracus23 Jan. 14 19:23
  • Microsoft buys Parature for customer self-service software

    Microsoft is rounding out its Dynamics CRM (customer relationship management) product by acquiring Parature, maker of cloud-based software companies can use to create self-service portals for customers.

    Written by Chris Kanaracus07 Jan. 14 00:15
  • SaaS predictions for 2014

    While the bulk of enterprise software is still deployed on-premises, SaaS (software as a service) continues to undergo rapid growth. Gartner has said the total market will top $22 billion through 2015, up from more than $14 billion in 2012.

    Written by Chris Kanaracus23 Dec. 13 20:20
  • Oracle buying marketing software vendor Responsys for $1.5 billion

    Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.

    Written by Chris Kanaracus20 Dec. 13 15:20
  • Why CIOs stick with cloud computing despite NSA snooping scandal

    Explosive revelations in the past six months about the U.S. government's massive cyber-spying activities have spooked individuals, rankled politicians and enraged privacy watchdogs, but top IT executives aren't panicking -- yet.

    Written by Juan Carlos Perez05 Dec. 13 19:28
  • Salesforce.com unveils Salesforce1 platform

    Salesforce.com aims to establish its image as a full-blown CRM (customer relationship management) development platform built for the world of social media and mobile devices with the launch of Salesforce1, which will be unveiled this week at the Dreamforce conference in San Francisco.

    Written by Chris Kanaracus18 Nov. 13 05:06
  • Salesforce.com customers making broader investments, survey says

    Salesforce.com's customers have become more loyal and committed to using products from the vendor and its partners over the past year, according to a new report from consulting firm Bluewolf in collaboration with the MIT Sloan School of Management.

    Written by Chris Kanaracus14 Nov. 13 19:40
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