Aussie Home Loans shifts technology responsibility to new GM of customer
Aussie Home Loans has handed over the technology leadership reins to its new general manager of customer, Richard Burns.
customer relationships - News, Features, and Slideshows
News about customer relationships
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Customer focused: Brisbane Airport CFO Michael Bradburn
CFOs need to improve their customer focus while continuing to spearhead strategic planning and delivery if they’re going to succeed in today’s world, Brisbane Airport Corporation’s (BAC) new CFO claims.
Whitepapers about customer relationships
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The Value of Social Data
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.