7-Eleven takes a big gulp of customer data
The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons .
The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons .
Logic. Stats. Cold calculations. That's what it takes to win at fantasy football. Or is it? After all, football is as much a game of passionate intensity as it is a chess-like mental contest. That's why Edge Up Sports is teaming up with IBM as an IBM Watson Ecosystem partner to deliver an app that tackles players' emotional feels alongside a host of other stats and analyses to provide fantasy football players with an expert adviser.
"We at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," said Apple CEO Tim Cook earlier this month during an Electronic Privacy Information Center (EPIC) event where he was honored for corporate leadership. "We can and we must provide both in equal measure."
There is a festival atmosphere here at the 2014 U.S. Open tennis tournament as hundreds of thousands of fans gather to see tennis stars and up-and-comers alike vie for prize at the last Grand Slam competition of the tennis year.
The leading minds in sports convened in Boston last week at the annual MIT Sloan Sports Analytics Conference to share ideas about how big data will be a game-changer for fans, players, coaches, officials and front-office personnel.
There’s not much use in presenting data through convoluted, cluttered-looking reports that could make a person instantly fall asleep. That’s the view of Pat Hanrahan, who has spent most of his life working on data visualisations and beautiful images.
It's easy to tell executives exactly what they want to hear, even if it makes you like the violin player on the Titanic. Luckily, today's analytics technology gives executives real-time insight into how their firms are performing. At IBM, leaders such as Steven Mills are making sure Big Blue eats its own dog food and continues to reinvent itself in an ever-dynamic market.
A projected shortage of qualified data scientists could leave U.S. businesses unable to tap the value of big data. To help meet that demand, the University of California at Berkeley has developed a master's degree program to train new data scientists.
Big data is rapidly transforming the way we think, work and play. It is helping enterprises use their data to improve their processes, recognize anomalies and better connect with customers. The power of data is changing everything, often without our realizing it is happening. Case in point: football (and fantasy football in particular).
VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.
Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.
CIOs who want to continue managing IT as a kingdom in today’s tech-savvy, fast-paced corporate world will be managing an ever-diminishing realm, according to Coca-Cola Amatil's (CCA) group CIO, Barry Simpson.
Business intelligence experts and IT executives share their tips on how BI software can improve your bottom line and make your organization more efficient.
With PC sales lagging, Dell is changing its approach with customers. By asking a single question it is improving the company's relationships with its customers and their users. Competitors, take note.
Big Data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see embattled customers voting with their wallets.