Social media has become a new way to find new customers, provide support, market products, share news and even develop customer relationships. Because of the free-form nature of services like Twitter and Facebook, large companies can enjoy the benefits of frequent personal interaction. Dell can "like" a comment from a happy laptop owner on Facebook, Bristol-Myers can share corporate news directly with their 67,000 followers on Twitter.
Dell - News, Features, and Slideshows
There's a subtle but important difference between IT products and IT solutions. Both have their rightful place, but buying a product when you need a solution--and vice versa--can be costly. Unfortunately, product-pushers aren't always easy to spot.