What Facebook's miscalculated metrics mean for marketers
Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.
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Features
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Ads in Messenger could be Facebook's next big thing
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
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Google says it killed 780 million 'bad ads' in 2015
Google was busier than ever in 2015, claiming that it shut down relentless spammers and other bad guys who spread malware and 'trick-to-click' ads, which mislead users into clicking them.
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How social networks are changing mobile advertising
For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.
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Pinterest Pins Revenue Plans on Ad Targeting
The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.