digital advertising - News, Features, and Slideshows

News

• Google taps AI to help you bid for digital ads

  Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.

• Most marketers miss mark with mobile messaging

  Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.

• Online advertising has a dark side, but IT can shed some light

  There are many ways that online numbers can be inflated that have nothing to do with real people looking at actual ads or content.

• Why Snapchat is the next big thing in digital marketing

  Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.

• Facebook aims to kill banner ads, but will the industry follow?

  Facebook backpedaled on its ad-buying business for publishers after the company discovered an overwhelming volume of poor and fraudulent ads. However, banner ads and other 'valueless' ads won't simply disappear from the Web, regardless of Facebook's stance.

• What the changing look of mobile video means for marketing

  It’s no longer a fad. In fact, video on mobile devices is now de rigeur for consumers and brands alike – and marketers are scrambling to catch up.

• Google will stop accepting new Flash ads on June 30

  Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.

• Yahoo to slash jobs and close Web properties in major turnaround plan

  Yahoo will cut 15 percent of its workforce and close some online services in a major turnaround plan announced Tuesday.

• Google blocked more bad ads than ever in 2015, but they still keep coming

  When Google tells us it blocked 780 million bad ads last year, is that a sign that things are getting better?

• How marketers can seize the mobile moment

  Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

• Coming soon to a fridge near you -- targeted ads

  Targeted advertisements are headed to smart fridges, smart thermostats and other Internet-connected devices, raising potentially new privacy issues for consumers who use those products.

• Telefónica starts exchange for targeted mobile ads

  Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.

• Australians lap up tablets, leave them at home: Telsyte

  Australian businesses continue to discourage employees from bringing tablets into the workplace despite a massive spike in tablet sales this year, according to Telsyte survey results released today.

• Hyro comes close to 1H profit

  Hyro Limited (ASX:HYO) narrowed its loss for the June half to just $74k, from $1.4m a year earlier, despite fairly flat revenue

• Facilitate Digital expects pre-tax loss on strong AUD

  Digital marketing company Facilitate Digital (ASX:FAC) has forecast a $250k pre-tax loss for FY11, and said it had appointed advisors after receiving informal takeover proposals