What Facebook's miscalculated metrics mean for marketers
Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.
digital marketing - News, Features, and Slideshows
Features
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Ads in Messenger could be Facebook's next big thing
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
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Why integrated social suites are failing marketers
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
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Are digital marketers headed for a wipeout?
As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really understand the technology that has upended their profession? If they don't improve their digital IQ in a hurry, they're risking a wipeout.
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How social networks are changing mobile advertising
For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.
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How to Ensure Your Social Media Privacy
Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.
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8 Expert Online Marketing Tips for Small Businesses
Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services.
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Is There Any Digital Marketing Value in New Breed of Social Apps?
The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.